The Recoloco project will develop technology and methodologies to automatically identify new content tags, recommend content tags and profile the users in order to personalize both content and UX of Postbuzz, a digital replicum of your physical mailbox. The unique characteristic of Postbuzz is its geographical approach. It is thus of the utmost importanceto be able to collect, classify, enrich and rank geographical content. Given this content will be obtained through crowdsourcing as well as through partners it will become very important to automate to a large extent this content collection pipeline. Recoloco will provide the necessary back-­end algorithms to allow Postbuzz to scale up the amount of users and the geography covered without increasing the internal cost of ownership to prohibited levels.